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NATIONAL: Industry experts will reveal secrets to success at the Westfield Breakfast Seminar Series in September. 

Focusing on the theme Retail Reinvention, experts from Australia and the US will reveal to industry players how they have reinvented their businesses.

The shopping centre giant will hold a seminar in every mainland Australian capital city.

Key speakers will include Francesco Cordua, founder of Los Angeles based Exultant Brands, who has worked for both American mass market retailers and high end labels. IdeaWorks chief executive officer Jon Bird will reveal the latest trends in global retail, gathered from this year's Westfield World Retail Study Tour. Myer director of buying operations Penny Winn will be the keynote speaker in Melbourne and Supercheap Auto Group chief executive officer Peter Birtles will present in Brisbane.

The breakfasts will take place in Brisbane on September 15, Melbourne on September 16, Sydney on September 17, Perth on September 22 and Adelaide on September 23.

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