• VANS: Footwear range will retail in Melbourne Central.
    VANS: Footwear range will retail in Melbourne Central.
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MELBOURNE: Streetwear brand Vans will open its first Australian flagship store next month.

Situated inside Melbourne Central, the 120 square metre space will stock a full range of footwear, apparel and accessories. National distributor Accent Group confirmed the store, which will feature a six metre window display, will be open for trade from October 7.

Chief executive Michael Hapgood said he had high hopes for the brand in Australia.

"Australia is a strategically important market for Vans and its culture lends itself to the Californian ethos that is deeply embedded in the Vans brand. Australians have embraced Vans and in return we are investing heavily in the Australian skate team, flagship store, marketing and events."

"We are 100 per cent confident this store will benefit the brand, reinforce our wholesale business and most importantly connect with our Vans consumer, similar to what Vans has successfully accomplished in the US, Europe and Asia."

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