Upstart's new marketing manager

DUNEDIN: New Zealand businessman Mark Lockwood joined the growing team at Dunedin's Business Incubator Upstart last week as the company's new general marketing manager. Previously providing strategic marketing advice to an importer and distributor of FMCG products, Lockwood's key focus was to build brands and search globally for new opportunities. Upstart CEO Norman Evans says the addition of Lockwood to the Upstart team makes the value proposition of incubation in Dunedin even stronger.

:Effigy expands
SYDNEY: Designing all their own graphics, Jade Dockary and Kate Stancliffe have expanded their womenswear label Effigy. Crop bomber jackets that show off printed lining are layered with cropped knitted cardigans and three quarter pants. Deer, tiger moths, unicorns, tigers, and skulls are printed in a manic mix of art deco swirls on tees and singlets. Priced from $39.95 to $75, stockists include General Pants and selected independent boutiques nationally.

:AMPR new clients
MELBOURNE: Anne Morrison Public Relations (AMPR) has added Vicious Threads, Hudson Jeans, REBIRTH and Kenneth Cole footwear to its suite of clients. The new additions join T.L Wood, Jonathan Aston Hosiery, Kenneth Cole handbags & accessories, Fun Fashion Accessories, Original Penguin, ambra and DECLIC.

:Philippa joins David Jones
SYDNEY: Hair accessory and jewellery brand Philippa launched its glass infused resin magnetic hair cuffs and barrettes into David Jones last week and will be adding its jewellery collection on May 1. Available in 17 David Jones stores nationally in 16 colours, the Australian made line will be showcasing at New York Fashion Week's static exhibition in September. For more: philippa.com.au

:Sok it to 'em
SYDNEY: Hosiery specialist Kayser has released a sock designed to wear with this season's winter boots. The Razzamatazz Boot Sok - which features a boot length leg, velvet texture and a knitted heel to prevent slipping - is available in black and chocolate brown through major discount department stores nationally, priced $6.50.

:All systems go
SYDNEY: New South Wales company Getronics has been chosen as the Australian distributor for European information technology retailer Getronics. The systems available include point of sale systems, electronic shelf labelling, cash management systems and self service kiosks. For more: 02 9847 7580.

:Corner shop widens
SYDNEY: Luxury brand retailer Belinda International is set top open its second "corner shop" in Sydney's The Strand Arcade. The store, set to open in June, will cover approximately 200 square metres and house a selection of the best local and international talent. For more: 02 9380 8725.