Tom, Dick & Harry due out for summer

A new men's fashion label dubbed Tom, Dick & Harry will hit selected fashion boutiques in Sydney, Melbourne and Brisbane in September.

Company founder and designer Faydi Saddik says the label is unlike the majority of popular menswear labels on the market in that it provides a comprehensive range of suiting, sportswear and casualwear under the one brand.

"Tom, Dick and Harry is essentially three labels rolled into one," says Saddik.

"Tom refers to the sportswear component of the label, while Dick and Harry refers to the streetwear and formalwear collections respectively."

Key pieces in the label's debut spring/summer collection will include distressed denim, printed tees, hoodies, blazers and athleticwear along with a range of accessories including belts.

Retail price points for the collection are $40 to $200 for sportswear, $49 to $500 for streetwear and $300 to $1500 for formalwear.

A print media advertising campaign will accompany the launch of the label in prominent fashion, music and lifestyle publications including Rolling Stone magazine.