Tickled by Feathers
In our youth-obsessed era of trailer trash skinny tees and crack-revealing hipsters that would make Courtney Love look like a class act, Melbourne fashion brand Feathers stands as a beacon of style. Feathers? founder, the charming Margaret Porritt -- who cites US icon Donna Karan as a personal fave -- would clearly choose ageless chic over fashion victimhood any day. Indeed she has lamented the ?tits and bum? style of youth-obsessed Australian fashion on the pages of this very magazine. Feathers? latest promotional campaign says as much. It?s a quirky comic strip featuring a mother and daughter on a shopping spree. ?Why are you going in there Mum, isn?t that stretchy big clothes for oldies?? whines the ageist daughter, as the pair approach a Feathers outlet. Stylish Mums everywhere will snigger gleefully as the story unfolds however, with the daughter sliding into a fog of jealousy as her Mum nabs the sexiest dress in the store -- a homage to Feathers? ageless style if ever there was one.
: Golden oldies
While we?re on the subject, US clothing giant American Apparel has trumped even Feathers? efforts at breaking down age barriers; its latest ad campaign featuring models who look as though they have been hauled out of the antechamber to death for the shoot. The two oldies are
: Gotta love ?em
News hot off the press from London that the growth in the average British bust size from 34B to 36C or D over the last decade has increased the popularity of underwired bras certainly struck a chord with me. I felt truly validated to learn that the bra sector has increased by 36 per cent since 2000 to a value of some 786 million UK pounds (1.8 billion AUD), with most of the expansion coming in the underwired segment. Fascinating, not to mention reassuring stuff. But I must admit that what followed came as something of a surprise.
?Another clear trend in the bra sector shows bras now being designed to be visible as outerwear,? a bra industry expert (male) commented. Men. Honestly don?t you love them? In your dreams matey. I can really see the average British chick snuggling up in her Marks & Spencer underwired to keep the cold out next time she?s hiking in Scotland. That?s so going to happen.