The Number Crunch
Want to know which brand is getting the most clicks in the new year? Internet monitor Hitwise offers a breakdown of Australian online apparel and accessory activity for the three months ended January 2009. The top 100 players are ranked by number of visits.
Rank
Website
Domain
Market Share
January, 2009
December, 2008
November, 2008
1
EziBuy Australia
www.ezibuy.com.au
3.05%
1
1
1
2
Witchery
www.witchery.com.au
2.13%
4
2
2
3
Rebel Sport Australia
www.rebelsport.com.au
1.71%
2
3
3
4
Rivers Australia
www.rivers.com.au
1.26%
3
5
7
5
Country Road
www.countryroad.com.au
0.98%
22
13
9
6
Supre
www.supre.au.com
0.94%
5
6
4
7
Pumpkin Patch Australia
www.pumpkinpatch.com.au
0.90%
10
15
16
8
Zodee
www.zodee.com.au
0.87%
6
10
6
9
Suzanne Grae
www.suzannegrae.com.au
0.84%
111
7
5
10
BuyCostumes.com
www.buycostumes.com
0.78%
12
22
11
11
Victoria's Secret
www.victoriassecret.com
0.78%
8
8
13
12
Net-a-porter.com
www.net-a-porter.com
0.76%
7
16
17
13
mycatwalk.com.au
www.mycatwalk.com.au
0.75%
15
17
14
14
Cotton On
www.cottonon.com.au
0.70%
19
21
15
15
SurfStitch
www.surfstitch.com
0.68%
9
14
21
16
SnorgTees.com
www.snorgtees.com
0.68%
11
38
27
17
Pandora Jewelry
www.pandora-jewelry.com
0.68%
13
11
33
18
TopShop.com
www.topshop.com
0.66%
21
51
40
19
Tiffany & Co Australia
au.tiffany.com
0.63%
17
9
10
20
Jeans West (Aust)
www.jeanswest.com.au
0.56%
25
19
23
21
TattooFinder.com
www.tattoofinder.com
0.55%
18
39
32
22
Baby Zone Direct
www.babyzonedirect.com.au
0.50%
16
49
29
23
Portmans
www.portmans.com.au
0.50%
28
35
30
24
Bras n' Things
www.brasnthings.com.au
0.49%
26
28
28
25
ValleyGirl
www.valleygirl.com.au
0.49%
53
48
45
26
DJ Tees
www.djtees.com
0.48%
58
273
282
27
Peter Alexander
www.peteralexander.com.au
0.47%
27
4
8
28
ASOS
www.asos.com
0.46%
34
60
49
29
Gillett's Jewellers
www.gilletts.com.au
0.46%
23
18
12
30
ThinkGeek.com
www.thinkgeek.com
0.46%
29
23
18
31
Diva
www.diva.net.au
0.45%
30
36
26
32
Sussan Corporation Australia
www.sussan.com.au
0.44%
95
50
36
33
Louis Vuitton
www.vuitton.com
0.43%
33
40
46
34
Just Jeans
www.justjeans.com.au
0.42%
43
20
19
35
Jay Jays
www.jayjays.com.au
0.41%
36
29
34
36
General Pants
www.generalpants.com.au
0.41%
40
31
35
37
Forever New
www.forevernew.com.au
0.41%
47
45
31
38
Billabong.com
www.billabong.com
0.40%
24
25
25
39
Bardot Fashion Australia
www.bardot.com.au
0.40%
49
43
51
40
Tiffany & Co
www.tiffany.com
0.39%
31
30
39
41
TS 14+
www.ts14plus.com.au
0.39%
51
76
43
42
Kathmandu Australia
www.kathmandu.com.au
0.39%
20
12
47
43
WWE Shop
www.wweshop.com
0.39%
59
77
80
44
Costumebox.com.au
www.costumebox.com.au
0.37%
42
62
38
45
American Apparel - Store
store.americanapparel.com.au
0.36%
52
75
59
46
Betts
www.betts.com.au
0.36%
69
80
72
47
Dotti
www.dotti.com.au
0.35%
56
34
20
48
Colorado Adventurewear
www.colorado.com.au
0.35%
146
137
179
49
Nine West Australia
www.ninewest.com.au
0.35%
106
59
44
50
Zappos.com
www.zappos.com
0.35%
45
55
52
51
Pehnec.com
www.pehnec.com
0.34%
32
56
112
52
Mimco
www.mimco.com.au
0.34%
50
24
37
53
Stuck on You
www.stuckonyou.biz
0.34%
14
87
97
54
T-Shirt Hell
www.tshirthell.com
0.34%
61
147
124
55
JB's Wear
www.jbswear.com.au
0.34%
DNR
DNR
DNR
56
Prouds Jewellers
www.prouds.com.au
0.33%
60
26
41
57
Sierra Trading Post
www.sierratradingpost.com
0.33%
38
52
55
58
Wittner
www.wittner.com.au
0.33%
66
95
66
59
Threadless.com
www.threadless.com
0.33%
46
41
65
60
Sportsgirl Online
www.sportsgirl.com.au
0.32%
37
72
50
61
Sara Fashion
www.sarafashion.com.au
0.32%
57
98
60
62
Australia
www.michaelhill.com.au
0.32%
77
37
62
63
Intimo
www.intimo.com.au
0.30%
79
149
58
64
Revolve Clothing
www.revolveclothing.com
0.30%
65
67
67
65
Kookai
www.kookai.com.au
0.30%
141
32
24
66
Shoebuy
www.shoebuy.com
0.30%
35
53
42
67
Goldmark
www.goldmark.com.au
0.29%
87
42
64
68
Madaboochoo
www.madaboochoo.com.au
0.29%
75
122
73
69
Backcountry.com
www.backcountry.com
0.28%
93
84
63
70
Just Jeans Just-Shop
www.just-shop.com.au
0.28%
71
47
108
71
French Connection Australia
www.frenchconnection.com.au
0.28%
54
65
61
72
Baby's Got Style
www.babysgotstyle.com.au
0.28%
94
109
84
73
Freez
www.freez.com.au
0.27%
73
96
125
74
aussieBum
www.aussiebum.com
0.27%
78
70
57
75
SportsCraft Australia
www.sportscraft.com.au
0.27%
131
119
120
76
Rushfaster
www.rushfaster.com.au
0.27%
76
61
77
77
ShopStyle
www.shopstyle.com
0.27%
91
145
134
78
Shoe Show
shoeshow.com.au
0.27%
90
92
118
79
Hot Topic
www.hottopic.com
0.27%
48
68
105
80
Just Kids Gear
www.jkonline.au.com
0.26%
89
112
101
81
PickYourShoes.com
www.pickyourshoes.com
0.26%
68
86
98
82
Aussie Things
www.aussiethings.com.au
0.26%
82
107
129
83
Just Group
www.justgroup.com.au
0.26%
70
71
53
84
City Beach Surf Australia
www.citybeachsurf.com.au
0.26%
44
33
54
85
Sneaker Freaker Magazine
www.sneakerfreaker.com
0.25%
64
69
69
86
Mollini
www.mollini.com.au
0.25%
225
123
130
87
Tony Bianco
www.tonybianco.com.au
0.24%
80
78
99
88
Bambini Pronto
www.bambinipronto.com.au
0.24%
39
106
76
89
Nike Store
store.nike.com
0.24%
98
102
86
90
My Pandora Jewelry
www.mypandora.com.au
0.24%
86
73
DNR
91
Oakley Australia
www.oakley.com.au
0.24%
63
66
79
92
UrbanBaby
www.urbanbaby.com.au
0.23%
118
111
115
93
Novo Shoes
www.novoshoes.com.au
0.23%
102
81
75
94
Peeptoe Shoes
www.peeptoeshoes.com.au
0.23%
135
167
160
95
Allegro Fashion
www.allegrofashion.com.au
0.23%
123
247
162
96
Queen Victoria Market
www.qvm.com.au
0.23%
41
46
104
97
Chanel
www.chanel.com
0.23%
119
114
136
98
Shopbop.com
www.shopbop.com
0.23%
88
57
100
99
Zu
www.zushoe.com.au
0.23%
99
121
87
100
JAG
www.jag.com.au
0.21%
201
178
195