SYDNEY: Fast fashion retailer Supre has ramped up its rock 'n roll inspired marketing campaign.
The Sydney-headquartered chain planned to launch a music tour across 70 regional and metropolitan high schools from May 4. Four Australian independent bands were scheduled to take part in the tour, which would kick off in Melbourne and run for 15 weeks across states nationwide.
The annual 'Boost Mobile Rock the Schools' tour would also include education packages on careers within the music industry. School Tours Australia general manager Nikki Smith said the programme had been broadened for 2009.
"Our focus for 2009 has been to extend the tour to as many new students and schools as possible. Over 60 per cent of schools that we are visiting will be new to the Rock the Schools experience and we are looking forward to inspiring and giving students in both regional and metro areas hands on approach to the music industry."
The chain store was also notorious for using local rock musicians as part of its advertising and promotional campaigns.