MELBOURNE: Sportsgirl has pursued its interest in fashion blogging and created a visual merchandising campaign with a difference.
The fast fashion retailer has unveiled two window displays inspired by Melbourne fashion bloggers Fashion Hayley and Kat George. The art installations are currently on display in its Chapel Street and Chadstone stores and form part of the retailer's In The Spotlight campaign, which aims to highlight the work of emerging creatives.
Sportsgirl will soon unleash the visual merchandising strategy on its flagship store in Bondi, unveiling an art installation by Sydney fashion blogger 4th and Bleeker.
The Chapel Street store window was inspired by Fashion Hayley and features a Japanese Harajuku theme, while the Chadstone store was inspired by Kat George's love of ballet, shoes and David Bowie. The installations are expected to remain on display for three months.