Sportscraft general manager Sonia Wong said the new season promised an evolution of classic staples resulting in a collection of contemporary classics with a modern twist.
She said key pieces in Sportscraft womenswear line included anoraks, trenches and swing jackets as well as evening shift and shirt dresses.
For men the collection was based around safari jackets, blazers and two pocket shirting while white jeans, trousers and shorts were also key statements.
This season the brand had opted to experiment with its fabrics with papery cottons, textured metallics and crushed light weight voiles playing a major part, Wong said.
Launched instore last month, the collection is available in Sportscraft stores natyionally as well as department stores David Jones and Myer.