Sheepskin footwear brand Emu is banking on a new range of spring/summer styles as a hot ticket for success.
The range, set to launch by mid-year, will include leather, suede and sheepskin thongs and sandals, as well as fashion-forward spring style boots and slippers for women, men and children.
Emu's Australia-based designer Morgan Bridgeford said Emu would also introduce splashes of seasonal colour alongside its core palette of earthy neutrals, while new styling would also be introduced on a seasonal basis.
The new range will be supported by Emu's first Australian spring campaign and catalogue, 'Aussie Elements', shot at remote South Australian Bush Heritage Australia property Boolcoomatta Reserve.