Womenswear brand Katherine, part of the Seduce Group, has expanded its offering to include a dedicated accessories range.
The debut accessories line, dubbed “Beyond the Garden Wall”, will launch in September in selected Seduce stores across Australia and New Zealand. The initial range will feature 43 pieces, including classic handbags, overnight bags, clutches, belts and scarves, in key colours of classic tan and black, dusty blues and pinks.
Seduce Group Australia national marketing and PR manager, Kat Jade Robinson, said the addition of accessories was part of organic growth for the Katherine brand.
“Our other labels, Seduce and BlueJuice, already have accessories and we always get a lot if interest in the way we style our campaigns, so we decided to add these accessories to match and sell with the collection,” she said. “Going forward, we plan to offer one collection of accessories each season to complement our apparel ranges.”
Jewellery and shoes will not feature as part of the initial collection, but Robinson said these components will be added into the second or third collections, depending on the success of the first range. She also said the addition of the accessories line was part of a strategy to realign the label with its target market.
“The Katherine target market is 28-40, but as the label as been around for around 20 years, the original consumer has changed quite a lot, and gotten older with the brand. So we're hoping that bringing accessories in will attract a whole new and younger market.”
The range will retail from $60 to $380. Seduce Group Australia also owns label Seduce and BlueJuice, and currently has 17 domestic stores and 300 stockists.
Daniela Aroche