The brand, which is currently in 32 countries and boasts more than 2,000 stockists worldwide, launched its first international concept store in Singapore last year and has previously showcased its collections at Miami Swim Week in the US.
However, Seafolly CEO Anthony Halas said the brand is now seeing the full effects of retail and consumer demand in these markets and moving to cater for this via wider expansion plans.
“The launch of our first international concept store in Singapore in 2011 has proven to the business that the year- round climate perfectly complements our business offering. Therefore, we are now actively looking for new sites in Singapore, Hong Kong and Malaysia (Kuala Lumpur). However, we are not looking to partner locally and will 100 per cent own these stores,” he said.
“We will also open our first store in the US within the next six months, and we are currently working this market to also secure more stockists and be seen as a serious brand player. We aim to be the world’s number one, most-loved swimwear brand and as our business is expanding into Asia and the US we will continue looking at location sites and opportunities in these areas.”
Halas also revealed that Seafolly, which launched its Australian e-commerce store in February, will also establish an international online site within the next three months to cater for demand in all Asian markets going forward.
