BRISBANE: Australian swimwear label White Sands will launch a diffusion line next month.
'Sandi' will debut at Swimshow in March, and will offer the signature retro cuts associated with the White Sands label, with added feminine detailing, such as bows and ruffles.
Sandi will be available in stores nationally by summer 2011 and will retail for $150, compared to White Sands styles which are priced at over $200.
Designer Leah Madden said making the Sandi range affordable was a key consideration.
“Sandi will embody the Australian spirit and effortlessly cool personality that White Sands followers have come to know and love, [but] I designed this line to be more accessible,”she said. “It retails at a lower price point and will consist of playful prints and youthful styles in a colour palette of neon brights.”