NATIONAL: Unisex fashion retailer Saba can add another branding coup to its name: the label has secured Scott Schuman, aka The Sartorialist, for a campaign shoot this week.
As reported in Ragtrader magazine, Schuman was in the country as part of a marketing drive by Tourism Australia and Rosemount Australian Fashion Week (RAFW).
A pioneer of street-style fashion photography, his website 'The Sartorialist' attracted three million visits per month and Schuman himself was named as one of the 100 top design influencers by Time magazine.
His most recent commercial venture was an advertising campaign for American powerhouse DKNY jeans.
While Schuman's inaugural visit to Australia was centred around coverage for RAFW - which would wrap up on May 1 - the photographer confirmed he was headed to Melbourne after the event to undertake promotional work for Saba.
This was the second coup of its nature for Saba, which secured Yasmin Sewell for a six-month consultancy contract last year. Sewell had worked as a buying director for British department store Browns and was regularly featured as a style inspiration on The Sartorialist website.