• SHEENA SHINES: Sheena Roberts, of womenswear label Sheena Murray, has been named designer of the year at Newcastle's inaugural Frock On competition.
    SHEENA SHINES: Sheena Roberts, of womenswear label Sheena Murray, has been named designer of the year at Newcastle's inaugural Frock On competition.
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NEWCASTLE: Self-taught womenswear designer Sheena Roberts was crowned Designer of the Year at Newcastle's inaugural Frock On fashion competition earlier this week.

The designer, who heads eponymous label Sheena Roberts, took a leap of faith in entering the awards with a geometric panelled eveningwear entry.

For her efforts Roberts was rewarded with a cash prize as well as promotion of her label through online website stylehunter.com.au

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