SYDNEY: Lingerie retailer Honey Birdette will welcome eastern European label Jolidon into its international brand portfolio from December 1.
The local retailer will stock eight styles from Jolidon's Prelude collection, with product including corsets and bra and brief sets. Garments will retail from $150 to $200 and will be stocked in Honey Birdette's six Australian stores.
It is the first time Honey Birdette has stocked the Romanian label, with the retailer citing the “feminine” and “royal” designs of the Prelude collection as a key reason for introducing it to Australia.
Jolidon will join a cluster of international product housed in Honey Birdette's boutiques, including lingerie from Paris, Italy, Russia and Australia.
Established in 2006 by Eloise Monaghan and Janelle Barboza, Honey Birdette has three stores in Queensland, two in New South Wales as well as an online boutique. The business also operates 'at home' sales parties.