BRISBANE: A group of university students have taken a business savvy approach to their forthcoming graduation, launching a pop up store to sell their designs.
The inaugural graduates of the Queensland University of Technology's (QUT) double Fashion/Business degree have set up The Fleet store, which is open until October 31.
Located at level two of the Wintergarden complex in the Queen Street Mall, Brisbane, the store stocks apparel and accessories from current and past students of the university.
Brands include Juli Grbac, George Wu, Kate Stein and Brisbane Fashion Festival Australian Graduate of the Year finalist Robyn Taggart.
Nine graduating students are behind the event. They are managing all aspects of the The Fleet's operations, including buying, marketing, visual merchandising and finance. It is a joint project with QUT Creative Enterprise Australia, QUT Creative Industries and Wintergarden.
To aid marketing, the students have embraced social networking with Twitter, Facebook and a blog.