NEW ZEALAND: Pleasure State is furthering its push into the New Zealand market with its 'My Fit' brand set to launch across the Tasman.
The Sydney-headquartered lingerie brand has revealed it will release its Pleasure State My Fit collection into Farmers department store this month (October 2010). Farmers also stocks the brand's diffusion line, Pleasure State White Label.
Developed in 2005, the Pleasure State My Fit range is designed to offer the latest in push-up technology and will be stocked by more than 55 Farmers stores nationwide. The range is available in cup sizes 32A to 36DD and includes plunge, balconette, strapless and wireless styles, plus camisoles and corsets.
The new stockist arrangement builds on Pleasure State's push into 30 countries worldwide, with over 1500 stockists now under the company's belt.
Pleasure State was founded in 2004 by Kay Cohen and Justin Davis-Rice.