FORTITUDE VALLEY, QUEENSLAND: Two businesses located along high-end shopping strip Ann Street have teamed up to capitalise on its reputation. Unisex clothing brand Subfusco has partnered with luxury bar Laruche for a two-week “window swap”.
Instead of a traditional clothing display, Subfusco now features an opulent chair and cocktail set in its vertical glass shopfront. In turn, Laruche features garments from Subfusco’s latest range as part of a special installation. The window swap aims to promote an overlap of clients for the two Ann Street businesses, which both target a young, affluent demographic.