SYDNEY: Stocking UK fashion colossus Topshop may be the apex of success for many brands, but for One Teaspoon it's the tip of a sizeable iceberg.
Jamie Blakey, co-director of the Sydney womenswear label, confirmed a recently sealed deal with Topshop would open the way for further international expansion.
"This deal with Topshop couldn't have come at a better time. Our goal for this year was all about the northern hemisphere so this is making it pretty easy for us."
The agreement, brokered by Sweden based company MNO - One Teaspoon's distributor for the UK, Scandinavia and Europe - will see the brand showcased in a 20-metre concept area at Topshop's Oxford Circus flagship outlet - ranked the world's largest free standing fashion store.
Blakey said that with an initial drop scheduled for August of One Teaspoon's second winter range 'The Storm' - currently in Australian stores - new injections would follow three times a week thereafter.
Exposure garnered through the Topshop deal had seen international interest in One Teaspoon "skyrocket", she added.
"Already from this other doors are opening for us in other territories - such as Japan and the US - it's crazy what one influential retailer like Topshop can do."
The label had successfully sourced a distributor while in Japan on business in April while deals with distributors in China and Canada were currently being finalised. Blakey and co-director Liz Roberts were also scouting for distributors in the US and the rest of Asia, while continuing to nurture a strong relationship, in place since 2004, with New Zealand distributor Stem.
"Our goal is to expand internationally, but properly - so that we become a global brand, not just an Australian brand. We've been working on these plans for a long time so it's kind of perfect. We want to sit in the same market internationally as we do in Australia, not to be priced out of the market as this doesn't sustain. We've got a great formula now to make this happen and the doors are starting to open."