Fashion footwear chain Novo has teamed with Spanish designer Angel Azorin to create an exclusive shoe collection, marking the first collaboration of this kind for both parties.
The “Angel Azorin” collection will be sold exclusively through 20 Novo stores nationally from October this year and will also be available via the retailer’s e-boutique.
The first line, for the spring/summer drop, will be manufactured in Spain and will debut in 12 styles in sizes five to 10, and at a price point of $129.95 to $189.95. All designs will also feature leather uppers and full leather-lining, incorporating a variety of leathers, fabrics and colours, including key shades of emerald green, red, purple and magenta.
Novo brand manager Ruya Susoy said the label, which has previously worked with Azorin on one-off designs, decided to invest in a complete collaborative collection based on strong market response to his styles.
“Azorin has designed a few styles for Novo over the past couple of years and the styles sold incredibly well, so Novo decided to invite Angel to design a collection exclusive to the brand,” she said.
“We continually look at raising the bar with fashion footwear, and Azorin’s designs have been some of the most successful styles in the Novo ranges, so it was decided to expand on this success by launching the Angel Azorin collection.”
According to Susoy, Azorin will initially produce two collections a year exclusively for Novo to cater for both spring/summer and autumn/winter, but said the brand will look to expand on the collaboration, with plans for wider distribution in future.
