The fashion accessory brand has created a self-adhesive backless bra aimed at creating "invisible" lift and support for women wearing cocktail garments.
The Hollywood Strapless Backless Bra would be available in cup-sizes B to D and in shades of black and nude.
Featuring moulded foam cups and priced at $30 per bra, the product could be worn over 10 times.
It would be released across stores nationally from August.