BRISBANE: Mercedes Benz Fashion Festival (MBFF) is on the move, leaving Brisbane's City Hall behind.
The fifth annual instalment of MBFF will take place in Brisbane's South Bank precinct from August 7 to 15, 2010. The event will showcase over 50 local and international designers and retailers and is set to stay at South Bank for the next three years.
The move is a result of the extensive renovation work currently being undertaken on Brisbane's City Hall, MBFF festival director Lindsay Bennett revealed.
The 2010 instalment of MBFF will incorporate catwalk shows as well as a Fashion After Hours cultural program. Organisers hope the event will generate retail sales in excess of $4.5 million.
Applications are now open for designers and retailers who wish to exhibit at the festival. Applications close May 3 and festival's final line up will be announced on May 20.