High Street footwear force PeepToe is the latest to defect from department store David Jones, shifting to an exclusive partnership with competitor Myer.
Myer will carry all PeepToe product categories from spring/summer 2012, including footwear, statement jewellery and bags. The first batch of product is scheduled to launch in August, under the brand’s ‘The Whimsical Wonderland’ collection. PeepToe chief executive Sue Ellen Mackintosh-Dixon confirmed the move to Ragtrader after it learned of the shift last month. However, Mackintosh-Dixon said the decision was purely strategic, and based on maximising brand presence in Australia.
“Myer have long supported Australian designers and we’re thrilled to be offering our customer additional accessibility to our brand by being available at Myer nationally,” she said.
