SYDNEY: Sarah Murdoch is sharing her duties as a Bonds ambassador this season, with the winner and runner up from Australia’s Next Top Model 2010.
Amanda Ware and Kelsey Martinovich have been appointed as brand ambassadors for the underwear and comfort apparel label, for its summer Bonds Hipsters campaign.
They will launch the campaign with national shopping centre appearances, beginning at Warringah Mall, Sydney, on Thursday November 18 from 4.30pm to 6.30pm. A performance troupe called HipStar, comprising dancers, acrobats, models, an MC and DJ will join them.
The duo will appear at Chadstone Shopping Centre, Melbourne, on Friday November 19 from 12.30pm and at Pacific Fair, Brisbane, on Saturday November 20 from 12.30pm.
The campaign images will also appear in stores this month.
Other models to have appeared in previous Bonds Hipsters campaigns include Miranda Kerr, Catherine McNeil, Pania Rose, Elyse Taylor and Cheyenne Tozzi. Sarah Murdoch first appeared in the campaign in 2001.
Ware and Martinovich were famously caught in an on-air gaffe in the Australia’s Next Top Model final, when Murdoch accidently announced the wrong winner for the reality television program.