MELBOURNE: Metalicus has opened its first store devoted solely to 'Move by Metalicus', its high performance sportswear range.
Located in Highpoint, Melbourne, the pop-up store opened on October 12 and is likely to remain until the brand opens a permanent retail space in the Highpoint centre.
The opening also marks Metalicus' first ever foray into pop-up retail.
Introduced in 2009, 'Move by Metalicus' is a sportswear range for women incorporating leggings, singlets, hoodies, shorts, sports bras and more. The range complements Metalicus' three other ranges, namely womenswear, 'Miss' for teens and 'Mini' for toddlers.
The parent company of Metalicus, The PAS Group, has signalled “a plan to develop Move into a separate retail chain”.
Founded in 1992, Metalicus currently operates over 500 wholesale accounts, its own retail stores, David Jones concessions and an online boutique.
For more on the Move by Metalicus retail plans, pick up a copy of Ragtrader's November 5 edition.