Men's and women's sunglasses
According to retailers interviewed by Ragtrader bigger is definitely better when it comes to sunglasses this season. The top style is the aviator look with large lenses. Popular colours include darker shades along with the tortoise shell print.
The average consumer spend on sunglasses is $185, with brands such as Arnette, Oakley and Odyssy topping the list.
"A lot of people that want to purchase sunglasses at the last minute [to go out for the day] opt for the cheaper labels. But big brands such as Oakley, Odyssey, Spry and Arnette continue to have customer loyalty because of their endurance and high quality," says Merryn Hamilton, shop assistant at surf store The Bank Surf Co.
TOP 5 BRANDS
1. Arnette
2. Oakley
3. Odyssey
4. Quiksilver
5. Cult
TOP 3 COLOURS
1. Black
2. Brown
3. Tortoise shell
TOP 4 STYLES
1. Aviator
2. Shields
3. Large wrap-around
4. Square frame
AVERAGE SPEND
$185
CASH OR CREDIT
Cash: 28%
Credit: 72%
BUSINESS PERFORMANCE
BETTER: 43%
WORSE: 14%
SAME: 43%