Maternity wear
Expectant mothers are opting for fashionable and elegant maternity wear that accentuates their baby bump, according to retailers surveyed by Ragtrader.
Gone are the days when pregnant women hid their bulging bellies behind baggy t-shirts. Women are now opting for trendy, designer apparel that they can continue to wear after their child is born.
Bloomin' Beautiful Maternity Wear & Accessories owner Amanda Stead said "anything that emphasises the belly is selling really well. The Bohemian look and bright colours are popular trends at the moment".
Top 5 brands
1. Ripe
2. Belly Basics
3. Pea in a Pod
4. Maternity Plus
5. Cosmic
Top 5 styles
1. Baby doll tops
2. Three quarter pants
3. Denim
4. Bohemian
5. Dresses & shorts
Average Spend
$138
Cash or credit
Credit: 78%
Cash: 22%
Business performance
Same: 33%
Better: 56%
Worse: 11%
Trends backed for summer
1. Flowing dresses and tops
2. Bohemian
3. Shorts