SYDNEY: Iconic surfwear brand Mambo is preparing to break into the discount department store sector in the wake of a freshly inked licensing agreement.
Distribution group Hotsprings has been appointed as the apparel licensee for Mambo in Australia and New Zealand. In an exclusive interview with Ragtrader, Hotsprings managing director Wassim Gazal revealed he made a direct bid for the contract earlier this year.
“I have always felt that Mambo is an iconic brand and an opportunity existed for it to be distributed to a wider audience,” he said. “I felt our resources coupled with those of Mambo would make for a great partnership.”
The brand is currently distributed through surf chains Surf Dive ‘n’ Ski and Beach Culture, as well as major department stores Myer and David Jones.
To find out which discount department stores are on the radar, pick up a copy of Ragtrader's June 4 edition.
Mambo: Apparel set for growth.
