SYDNEY: The organisers of Fashion Exposed are set to launch a brand new fashion trade fair to cater exclusively for luxe brands.
Australian Exhibitions and Conferences (AEC) will host Premiere trade show from March 6 to 8, 2011 at the Sydney Exhibition Centre. The boutique trade show will showcase over 80 high-end labels from Australia and overseas including Alex Perry, TL Wood, Trelise Cooper and Rebecca Thompson.
Organisers said the aim was to provide visitors access to brands of a calibre rarely seen at trade events. They have also promised an intimate buying environment and exposure to new designers and directional trends.
Premiere will run alongside long-standing industry trade fair, Fashion Exposed. Other labels confirmed to be taking part in Premiere include 4 Love and Liberty, Dylan George, Binnywear, By Malene Birger, Earnest Sewn, Rock & Republic, Cylk and Little Joe.
Those interested in learning more about exhibiting or attending can visit www.premiere.net.au