SYDNEY: Lovable has ramped up its marketing attack for summer 2010, releasing edgy imagery of its ambassador Jennifer Hawkins and launching a social media push.
A series of promotional images feature Hawkins in the new 'Love Colour' sorbet themed collection, with props including a dripping icecream, watermelon and a blueberry milkshake. It will be released across television, print and online media.
The underwear brand has also unveiled a new social media campaign on Facebook, themed ‘When Like Just Isn’t Enough, Love’. It gives fans of the page a chance to win an Apple iPad.
It also reached out to its consumers with a public event this week at Bondi Pavilion in Sydney, where Hawkins modelled looks from the new range.
The offer for women will appear in stores across Australia and New Zealand from late this month. Myer and David Jones are key stockists.