FULL TANK: Women's lifestyle and leisurewear brand Lorna Jane has celebrated the opening of its 50th retail store by unveiling an aggressive new growth strategy. While most of its competitors are battening down the hatches, the Queensland-headquartered chain has revealed it intends opening a further 30 stores by 2011. Label founder Lorna Jane said the chain was also considering extending the brand to incorporate personal training and nutrition. The announcement coincides with the release of the label's first cross training shoe, the LJResponse, which will be released instore next month.
