BYRON BAY: Upcoming swimwear label Lisa Blue is pushing into the US market, only 18-months after launching.
Designed by Lisa Burke, the brand will show in the Miami-based Mercedes-Benz Swim Fashion Week and the Swim Show 2011 trade event in July.
It will hit the catwalk on July 16 in a group show, also featuring fellow Australian label Kooey Swimwear. Indigenous Australian model and Lisa Blue ambassador Tamara Flanagan will travel to be part of the parade.
Three themes will be revealed to US buyers. A ‘Mother Earth’ collection has Aboriginal white prints mixed with bright blue and earth tones. A ‘Twilight Dreamtime’ story has yellow and green or pink and orange colour combinations. A ‘Sirens and Lace’ theme features Renaissance art prints and lace overlays.
A mix of bikinis and one piece swimsuits will be offered.
The brand donates 25 per cent of its profits to the Australian Whale Conservation Society.
Lisa Blue took part in the recent Rosemount Australian Fashion Week in the group swim catwalk show, as well as in the Emerge exhibition space.
LISA BLUE: For the whales.
