GOLD COAST: Kooey, Speedo and Camilla are among the labels that have signed on to take part in the inaugural Swimshow Australia trade fair.
The home-grown brands will be joined by a raft of other local and international labels, including Luli Fama, Rebecca Manning, Made by Cheeky, Sandi by White Sands and OndadeMar.
There is less than one week remaining for labels to register interest in exhibiting at the event, with designer registrations closing November 28. Swimshow Australia organiser Louis Betancur told Ragtrader earlier this year up to 40 labels would take part in the three day trade fair.
To be held from March 23 to 25 at the Gold Coast Convention and Exhibition Centre, Swimshow Australia is currently the only swim trade fair confirmed for Australia for 2011.
Betancur said Swimshow Australia was not designed to encroach on the territory of other swim trade events established in recent years, including IMG Asia Pacific's Sanctuary Cove Swim Fashion Week.
“Our aim is not to compete in any way with a fashion week event, but to offer a different platform for designers,” Betancur said.
Buyer registrations for Swimshow Australia are now open at http://www.swimshowaustralia.com/buyers