The label, which recently opened stores in the Westfield Sydney City complex and Claremont Quarter in Western Australia, will again add to its retail network in November, launching stores in Melbourne Central shopping centre and the Sydney Queen Victoria Building. The expansion, which coincides with the brand’s 30th anniversary this year, will also extend to Karen Millen’s product offering, with the label investing in a limited edition accessories line which will drop into selected stores internationally from September. The 30th anniversary range, created by the label’s in-house design team, comprises six separate capsule collections and 30 womenswear pieces in total. The special range is designed to, “highlight the 30 years of design heritage and become future collectibles”, according to the company. The anniversary collection will also be available for purchase via the label’s digital flagship site, karenmillen.com.au, which will launch in October along with the label’s latest spring/summer womenswear collection. The Karen Millen e-store, which will feature interactive content and behind-the-scenes campaign imagery, will also allow Australian shoppers to access the range online for the first time. The company, established in Britain in 1981, has also confirmed that it will stage “30 parties in 30 cities” as part of its anniversary celebrations during September and November, including a 30th anniversary party in conjunction with Vogue Fashion’s Night Out on September 8. Karen Millen is currently available in more than 300 stores and concessions across 40-plus countries, including Australia, with global retail sales of approximately $393 million. The brand also operates a global digital e-store, which ships to 22 countries, as well as stand-alone sites for the US and Australian markets. Daniela Aroche
