NATIONAL: Joseph Ribkoff has unveiled a new distribution strategy for Australia, scrapping the licensee model it employed for the past 16 years.
The womenswear label will now sell ‘direct from Canada’ to its Australian and New Zealand stockists. The brand has opened a Melbourne office and hired five agents to service the local market.
Joseph Ribkoff co-presidents John Ferraro and Sandra Morello said the new distribution model was decided upon in mid-2009.
“The principal reason for the change from licensee to Joseph Ribkoff selling direct from Canada was our ability to the greatest extent possible to control all aspects of our business,” they told Ragtrader.
Changes will include a broadening of the range of Joseph Ribkoff product available to stockists, which include The Wardrobe (WA), Euro Collections (VIC) and Sarah’s of New Farm (QLD).
For more, pick up a copy of the February 12 edition of Ragtrader magazine.