SYDNEY: The director of troubled luxury suiting brand Herringbone has spoken of his relief at finding a new business partner, claiming the announcement will allow the brand to refocus on what it does best.
In a statement issued this morning (March 17), director John Mutton said he felt "energised" by the addition of new investor German suiting label Van Laack, adding it was an exciting time for all staff.
"We can now refocus on what we do best - creating and selling beautiful clothes to our loyal customers. As founder and CEO of Herringbonem I am energised to be working with business associates who share the Herringbone visionn and have the ability to grow the Herringbone brand into all I dreamt it could be."
Mutton said the Herringbone brand and stores would continue to operate as normal however it is understood a rationalisation of head office staff may still be on the cards.
He also gave a nod to the support the company had received from its client base and said the alliance with Van Laack was the best way to ensure "the brightest future" for Herringbone.
Van Laack, which was established in Berlin 128 years ago has more than 120 standalone stores and shop-in-shops throughout the world with its flagship store located in Madison Avenue in New York.