MELBOURNE: Performance apparel label Helly Hansen has opened a new concept store in Melbourne's Hardware Lane.
The store, operated across Australia by distribution group Blue Rock, is the 130-year-old brand's third in Victoria with others in Chadstone Shopping Centre and Waterfront City Docklands.
The wholesale and retail brand operates all around the world with distribution networks across China, Hong Kong, Turkey, Latvia, India, Portugal, United Kingdom, Ireland, Indonesia, Poland, Sweden, and the brand's home country of Norway.