SYDNEY: Jets is gearing up to drive greater sales with the launch of a new apparel category.
The swimwear brand has released its first outerwear collection called Jets Lounge Wear, in store this month.
Design Director Jessika Allen has created a transseasonal range comprising multi-layer items with soft fabrics.
It features 16 pieces including casual tunics, drawstring tops and leggings with prices ranging from $85 to $159. Key items include a bat-winged three-quarter sleeve hooded top, priced at $159, a wide leg trouser at $109 and an A-line top at $139.
The offer will be stocked in selected David Jones stores and boutiques nationally.
Jets by Jessika Allen was launched in 2001 and is stocked broadly in Australia and internationally.