Boys' clothing label Cackleberry is entering a growth spurt with a first foray into Asia, new concept stores and an organic range.
The founder of the label, Kylie Petroni, said the brand had recently appointed an agent in Singapore with a view to tackling the majors and boutique markets.
"A deal to supply a well known department store in Singapore is currently under discussion," she said, adding the brand would be positioned at the high end of the market in Singapore.
The move followed Cackleberry's entry into the US market in June last year.
"The US market has been a real success for us. We have been featured as one of the top children's clothing lines in the US in the April edition of Hudson Magazine, one of the leading trade publications in the children's clothing industry."
Cackleberry's US agent was currently negotiating further stockist deals, primarily in the southern California region, she said.
With the brand set to open its first concept store in Canberra in June, concept stores in the US and Japan would also open in 12 to 18 months.
"In Japan our presence will be retail only to start with, but we're currently considering the benefit of appointing an agent to service the wholesale market as well."
The brand had also introduced a new organic range for spring summer 2009/10.
"We've been doing some research and development on fabrics and we found some beautiful Australian-made organic cottons. We wanted to introduce something different for our next range so we've got some great organic garments as well as an organic denim range."
The range was selling well to stockists, as well as Cackleberry's global online customer base, which accounted for 50 per cent of business.
Designed for boys aged three months to six years of age, Cackleberry's Australian-made, premium quality profile had stood it in good stead to meet demand domestically and internationally, Petroni said.
"The brand is specifically targeted at boys. There is still a huge gap in the market for interesting, quality clothing for boys, so we've decided to focus solely on that area."