MELBOURNE: Fashion chain Forever New is keeping pace with its technology savvy young consumers with a new mobile phone device.
The national retailer has launched an iPhone App which will keep consumers up to date the latest news, products and trends from the brand.
It will feature fashion shoots of the latest collections and pinpoint nearby store locations with an interactive GPS map. Updates to the application will be provided for free.
Images currently featured include the brand's newest collection, themed La Dolce Vita, which is inspired by the Italian Riviera. The young fashion chain was established in 2006 and operates over 50 stores.