NATIONAL: Oakley is banking on resumed consumer spending confidence with the launch of a premium men's accessory offer.
Called the Elite Series, the collection features sunglasses and a watch with prices ranging from $899.95 to $4995.95. Inspired by car racing and reptiles, the focus is on precision engineering.
Sunglass styles include the C SIX Carbon, which features steel-strength pure carbon fibre. The Elite Pit Boss style features ultra lightweight titanium plates.
The watch, the Time Bomb II, is Swiss-made and has auto-mechanic movement that does not need winding or batteries. It has an exposed back so all of the functions can be seen.
A limited selection of each piece has been produced, with each item numbered. They will be sold exclusively on the Oakley website.