Edmiston expands

Sydney fashion designer Leona Edmiston has developed a new label called simply 'Leona'.
Sold exclusively in Myer stores nationally, Michelle Glew, PR manager for Leona Edmiston said the recently-launched dress only range "maintains the essential elements of Edmiston's main line while offering a price point with broader market appeal".
Priced from $149 to $229, up to seven styles of cotton and silk jersey dresses in prints including floral, spots, apples, bows and plains with contrast panels and binds are offered in ruby, sage green, red and white, chocolate and coral. Dress styles include shirt dresses, wrap styles and a low v-neck 1970's full length design.
A short order range with new drops available every couple of months, the next story will be in-store April/May.
Launching her own signature fragrance recently, Edmiston also opened her 18th boutique internationally last month on Hollywood's Sunset Boulevard in LA.