NATIONAL: Iconic swimwear brand Speedo has ditched a dirty habit.
The brand planned to save up to 300,000 tonnes a year in plastic waste through a new packaging solution.
All goggles would be housed in fully recyclable cardboard boxes, along with reusable pouches for all Competition and Fitness goggles.
Speedo goggles and swimcaps would also be 100 per cent PVC free and pouches produced from unused fabric off-cuts.
For more on the eco-friendly packaging debate, pick up a copy of Ragtrader's June 5 issue.