E-Briefs
Bag a sale
SYDNEY: Strandbags Australia has launched an e-commerce portal to sell its full range of bags and accessories. Men’s and women’s wallets, luggage, business cases, backpacks and children’s goods will all be available. Goods are delivered within four working days or can be collected directly from stores. Brands offered include Guess, Bluebird Colorado, David Lawrence, Fossil and Tony Bianco among others. The privately owned company has over 350 stores across Australia, New Zealand and the Middle East.
Lounge launch
MELBOURNE: Womenswear designer Susan Rep has launched a new lifestyle label currently available only via www.susanrep.com. Priced from $139 to $319, Susan Rep Loungewear is manufactured in Australia, with a focus on natural fabrics such as cotton and silk blends. The launch range includes mid-length drawstring kaftans in burnt ochre, monochrome and vivid blue; a crisp white, peasant pyjama set and adjustable drawstring pants. During her time in the industry, Rep has worked with brands such as Mossimo, Osh Kosh and Scanlan & Theodore.
Instant Like
MELBOURNE: Fiebiger Shoes has tapped into social networking site Facebook as an additional portal to facilitate online sales. The fashion footwear brand has created a Shop Now category on its Facebook page to encourage its fans to instantly purchase styles from its lookbook. Currently it stocks the Melbourne-based label's summer 2010 collection. Fans are encouraged to provide feedback on new styles, upload images and make a purchase without having to leave the site. The trend-driven collection is designed by sisters Bianca and Kveta Fiebiger.
Charitable cause
NATIONAL: Pol Design has teamed
up with actress Deborra-Lee Furness to create a unique garment available exclusively through poldesign.com.au. Aimed at raising awareness of child adoption issues, the ‘Utility Awareness’ is manufactured from Italian silk and priced at $79.95, with all proceeds going to the National Adoption Awareness Week. The garment includes a swing tag which lists five important facts relating to adoption statistics and rates
across Australia and the world.