E-Briefs

DOTTI NATION
NATIONAL: Fast fashion brand Dotti has overhauled its website. The key new feature is Dotti Nation, in which customers can create their own ‘Dot’ profile, upload pictures and sketches of their outfits and own designs, plus connect to Facebook. Dotti Nation members can even vote on others’ designs, with approved garments to be produced and sold in Dotti stores. Also on the new site are blogs, an interactive wardrobe and style editorials. Dotti is part of the Just Group and its new site was designed by digital agency Reactive.

JAY JAYS GOES 3D
NATIONAL: The Just Group has also introduced a new online campaign for its youthwear chain, Jay Jays. The company has unveiled Dance Off 3D, an interactive online catalogue that features dancers in Jay Jays apparel. In order to view the site, consumers can pick up a pair of free 3D glasses in any Jay Jays store and then visit danceoff.jayjays.com.au. The site can be navigated using a keyboard rather than a mouse and users can ‘freeze’ the dancers to view their outfit. The site can also be viewed in 2D.

SUCCESSFUL START–UP
MELBOURNE: Online retailing company Clickcorp has been named as Australia’s fourth fastest-growing start-up business by BRW magazine. BRW’s Fast Starters list aims to name and celebrate the top 100 of Australia’s young and booming businesses. Clickcorp, which fully owns and operates a number of online retail stores, was the highest ranking retail business. Clickcorp currently runs the websites for fashion brands Ugg Australia, Chic Empire and Bag Gallery. Three other non-fashion retail businesses made the list’s top 10. Of the top 100, 50 businesses were from New South Wales, 28 from Victoria and 15 from Queensland.

AUSTRADE DISCOVERS
NATIONAL: Austrade and the University of NSW have teamed up to investigate the impact of e-commerce on Australian exporters, including those in the fashion industry. Both organisations recently launched the online 2010 E-Business Survey to collate information on exporters’ use of e-commerce, as well as the positive and negative effects the growth of e-commerce may have on export markets. Austrade will make the results of the survey available to participants to assist them in refining their e-commerce export strategy.