SYDNEY: Designer Dion Lee has created a dress for Australian wine label Rosemount, to use in a new outdoor marketing campaign.
Called the Rosemount O Dress, the silvery grey and eggshell blue dress is designed to reflect the wine, which should be served over ice, as well as the colours and shape of the bottle. The directional, structured dress is short, sleeveless and fitted. It features raised shoulders, a waistband of glass-like rods and peplum hips.
The dress was unveiled this week at Rosemount Sydney Fashion Festival, worn by Australian model Alexandra Agoston. Agoston has appeared in international catwalk shows for Christian Dior, Comme Des Garcons and Jean Paul Gaultier.
It is yet to be confirmed who will wear the dress in the marketing campaign.