BRISBANE: Some of the country's best emerging design talent have put themselves into the firing line in an attempt to secure free boutique space.
Womenswear brands George Wu, Blanc & Delta and Talulah, footwear label Tom Gunn and couturier George Elsissa are just some of the brands who have put entries forward for the competition, dubbed Follow The Fashion.
In order to enter the event, run by Brisbane's Economic Development Agency Brisbane Marketing, contestants must upload their creations into a virtual shopfront via a website, after which they face the public vote.
Open nationally, the winner receives their own boutique in Brisbane's Queen Street Mall rent free for six months, including utilities, shop fit out and marketing support.
Entries for the competition close on August 3 with public voting closing on August 7.