NATIONAL: Supportwear brand Miraclesuit is set to get prime time national television exposure for its venture into the denimwear market.
Channel nine television programme A Current Affair will provide a four-minute segment featuring the company’s new womenswear denim offer tonight.
Called Miraclebody Jeans, the new label offers a range of four high-rise and mid-rise jeans styles, with different washes and bootcut shapes key. Prices start from $259.
The jeans are designed to provide figure support and control and cater to sizes four to 18. They feature a handcrafted canvas stripping in the stomach area, have four per cent stretch and careful pocket placing to provide a slim silhouette.
Also in the range are a selection of four fitted casual tops with inbuilt support control, priced from $119.
The US based company also creates Miraclesuit Shapewear and Miraclesuit Swimwear, which are stocked nationally in David Jones department stores. It is distributed through Seafolly in Australia.
To read about the power of prime time television press for fashion brands, click on Ragtrader’s online blog by Sweaty Betty PR founder Roxy Jacenko.