NATIONAL: Customers will have 24-hour access to Country Road shopping with the launch of its e-commerce division in August.
The website, shop.countryroad.com.au will offer for sale product largely the same as the bricks and mortar stores. Online shopping will also extend to the the company's Trenery label.
It will launch simultaneously in Australia and New Zealand, with further international expansion reflective of consumer demand.
Product prices online will equal that of the retail stores. The loyalty program will also be incorporated, with cardholders, loyalty and VIP members able to receive the same benefits as in stores.
Country Road has 64 stores in Australia and New Zealand and 81 concessions in David Jones and Myer. Trenery has six stores in Australia.